While eliminating service stress during busy season seems almost impossible, there are creative ways to prevent burnout and put valuable hours back on the clock.

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.

A trio of precision specialists will provide insight at the 2024 Precision Farming Dealer Summit on how to alleviate the stress during the busiest months of the year.

Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.