Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Millennial Farmer Shares Experience with Precision Upgrades
• Exploring the Future of Ag Retail
• Is Deere Losing Ground in the Drone Market?
• AGCO CEO Talks Autonomy, PTx Trimble on CNBC’s Mad Money
• Nebraska Breaks Grounds on Precision Ag Research Center

Best of the Web This Week is brought to you by GBGI Inc.

        

Maximize yield and eliminate costly downtime with GBGI’s planter row unit wear parts. The durable material and unique processes that we use to craft our American made products will ensure that planters spend more time in the field and less time in the shop. We are a family-owned business that takes pride in the support we are able to offer growers and dealers alike.

Millennial Farmer Shares Experience with Precision Upgrades

Tony Kramer, RDO Equipment podcast host and planting technology product manager, discusses the adoption of farm technology with Zach Johnson, a 5th generation family farmer and YouTuber. Johnson shares his experience adding ExactRate Liquid Fertilizer System and ExactShot to his planter. Watch Kramer and Johnson talk about precision upgrade kits and how these solutions improve daily operations.

Exploring the Future of Ag Retail

What does the future of ag retail look like? Margy Eckelkamp explores that question in this Farm Journal Next Generation feature. “The grower keeps evolving in what they are looking for and technology changes will impact value propositions dramatically, so sorting through all that will be an important puzzle to figure out,” says industry consultant Brad Oelmann.

Three next-gen leaders share how the business is evolving to meet its farmer customer of the future (Farm Journal)

Is Deere Losing Ground in the Drone Market?

Our Ben Thorpe recently examined the mystery surrounding John Deere’s ag spray drone. Shane Thomas takes it one step further in his latest edition of Upstream Ag Insights, exploring whether Deere is missing out on drones or if the market just isn’t ready. “In 2019, John Deere had a significant presence of drones at their Agritechnica display,” Thomas writes. “Since, then there has been little communication from John Deere surrounding a drone offering— meanwhile, they have announced numerous new products and partnerships, including See and Spray, ExactShot, a partnership with SpaceX and a host of other initiatives and technologies, including those discussed at their 2022 Leaps Unlocked Event. Drones have not been a part of their talking points, even with all of the improvement over the last 5 years. It begs the question: Is Deere missing out? Are they behind? Or does something else position them well for when and if drone demand grows

AGCO CEO Talks Autonomy, PTx Trimble on CNBC’s Mad Money

AGCO CEO Eric Hansotia stops by the CNBC Mad Money set to talk about the company’s approach to precision technology, including their newest joint venture, PTx Trimble.

Nebraska Breaks Grounds on Precision Ag Research Center

Monday was a big day at the University of Nebraska-Lincoln as they broke ground on the National Center for Resilient and Regenerative Precision Agriculture. The state-of-the-art research center will focus on challenges and opportunities in agricultural innovation. “I believe the work that will take place in this facility will usher in a new era of American agriculture, and I’m thrilled that what happens next in agriculture will happen first in Nebraska,” says Mike Boehm, vice chancellor for UNL’s Institute of Agriculture and Natural Resources. Read more about the project in this Feedstuffs article.

Is there something you want to share in "This Week"? Send us an email.

More from this series

Best of the Web This Week is brought to you by GBGI Inc.

Maximize yield and eliminate costly downtime with GBGI’s planter row unit wear parts. The durable material and unique processes that we use to craft our American made products will ensure that planters spend more time in the field and less time in the shop. We are a family-owned business that takes pride in the support we are able to offer growers and dealers alike.

Click here to view past "Best of the Web This Week" updates.