The Farm Equipment Manufacturers Assn. (FEMA) has announced the addition of a Dealer Panel to its 75th anniversary Marketing & Distribution Convention in Las Vegas next month.

To be moderated by Mike Lessiter, president of Farm Equipment and Ag Equipment Intelligence, the panel will take place on Thursday, Oct. 30 at the Cosmopolitan of Las Vegas. In an interactive, Q&A format, 3 dealer executives will discuss economic conditions, tariffs, dealer-manufacturer relationships, and practical sales and distribution strategies.

The three panelists include:

Tim Brannon, B&G Equipment

Tim Brannon, President, B&G Equipment Inc., Paris, Tenn. After graduating from Murray State Univ., Brannon joined Allis-Chalmers Farm Equipment in 1975. Three years later, he returned to lead B&G Equipment, a family-owned Massey Ferguson dealership founded in 1978, specializing in the rural lifestyle equipment segment.

Eric Reuterskiold,  Johnson Tractor

Eric Reuterskiold, President & CEO, Johnson Tractor (Farm Equipment Dealership of the Year Alumni), Wisconsin & Illinois. Eric started at the parts counter in 1993 and grew with Johnson Tractor through myriad roles in a now-famous succession plan that was executed with near-perfection. Reuterskiold oversees 11 Case IH, New Holland, and Kubota dealerships while preparing the third-generation executives of the Johnson family. The firm employs more than 200 and serves 40 counties.

David Orr, Intermountain New Holland

David Orr, General Manager, Intermountain New Holland, Idaho. Orr advanced from sales director to general manager at Idaho’s premier agriculture and construction equipment dealer. He oversees two locations, emphasizing strong, lasting customer relationships.