Brilliant Harvest, the AI customer experience platform built for the heavy equipment industry, announces the launch of Built on Iron, a new podcast hosted by Brilliant Harvest founder and CEO Remi Schmaltz. 

Each episode of Built on Iron features conversations with dealership leaders navigating the real pressures of running a modern equipment business, staffing shortages, rising customer expectations, and a rapidly evolving technology landscape. Schmaltz brings his experience building an AI platform inside the industry to every conversation, drawing out the operational decisions, leadership philosophies, and hard-won lessons that define high-performing dealer organizations. “Technology is reshaping the equipment dealership world,” says Schmaltz. “The leaders who see it are setting the pace. Built on Iron is where those conversations happen.”

The debut episode features Shawn Skaggs, CEO of Parallel Ag, a Brilliant Harvest customer and one of the largest AGCO dealers in North America. Skaggs and Schmaltz explore the leadership decisions behind building and running a multi-state dealership organization, from merging two established dealer groups into a single company to maintaining community trust at scale. Skaggs is direct about where competitive advantage actually comes from in the equipment industry: “Most of our customers, at the end of the day, do business with us because of the way we support them. It’s not because of a certain color of iron that we have.”

The conversation also covers technician shortages and knowledge transfer, the operational realities of today’s equipment market, and how AI tools are beginning to change the way dealer teams work. New episodes of Built on Iron are released every two weeks, each featuring a new industry leader. The show is available now on Apple Podcasts, Spotify, and YouTube.

Listen to Built On Iron:

Apple Podcasts: https://loom.ly/R5jmStY

Spotify: https://loom.ly/KlW5d1o

YouTube: https://loom.ly/PPK4UCI