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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals.
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Hexagon Completes Acquisition of Septentrio, Expanding Navigation Reach and Autonomy Applications

This acquisition will revolutionize the positioning industry by establishing new benchmarks for accuracy, resilience and scalability to advance the path to full autonomy.
This acquisition will revolutionize the positioning industry by establishing new benchmarks for accuracy, resilience and scalability to advance the path to full autonomy.
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Domestic Autonomous Aerial Applicator Comes to Midwest

Regional aerial service Heinen Brothers is part of the commercialization process of Pyka, a young California startup’s global reach into unmanned aerial application platforms
Growers in the western Corn Belt and parts of the Southern Plains may notice a strange, slow, high-wing spray plane at work this summer over row-crop fields and some pastures – a sight that likely will become commonplace soon.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
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