With a personal and professional drive to collect, analyze and apply precision farming data, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., has long sought a solution that provides valuable agronomic insight to farmers.

Planning for the unexpected comes with the territory for precision specialist. For John Cooper, precision farming manager with Swiderski Equipment, being able to draw on 8 years as a farm equipment mechanic is an asset to overcoming mechanical obstacles encountered during a precision installation.

To explore their passion for agriculture, Kyle Schmit and two of his high school classmates founded Precision Point LLC, a precision farming product and services retailer in 2014 in Osmond, Neb. Collaborating with Farmers Business Network (FBN) this past March has taken their mission to help farmers do more with less and maximize precision practices on their operation to the next level.

Even as technology becomes more complex, farmers want simple solutions from dealers. Making some minor changes can lead to greater customer satisfaction and stronger relationships.

David McGavin, sales and service with Precision Seeding Solutions in New South Wales, Australia, shares the dealership's approach and success with developing precision service revenue, along with some of the international differences between the country and other parts of the world.