Industry News

[Technology Corner] Top Takeaways from SIMA 2017

Last week I had the opportunity to attend the 2017 SIMA Agribusiness Show in Paris and observe some of the global trends shaping the future of the agricultural market. With more than 1,700 companies from more than 40 different countries in attendance, there was no shortage of innovation on display. Here are a few of the highlights from this year’s show.
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Janzen Todd

Elon Musk and Agriculture

What will Elon Musk's impact be on agriculture? This is what I kept thinking after reading his biography by Ashlee Vance (Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future) and, although the only part about agriculture was a brief period in Musk’s life working on a family farm in Canada, I think there is a lot agriculture can learn from entrepreneurs like Musk.
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What Farmers Want From You

Don’t Miss the Mark When Moving to RTK

The Myers began their precision farming journey in 1996 when they outfitted their 1983 Gleaner L3 combine with a yield monitor. That’s when Bill Myers, who farms with his son, John, daughter, Rita, and brothers, Robert, and Ivan Jr., began to understand what adjusting crop inputs could do for their bottom line.
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Top 10 Precision Farming Stories from February 2017

The top article this month was on Case IH's introduction of new Advanced Farming Systems (AFS). Creating sales potential with cellular RTK, as opposed to tower-based RTK, was also at the top of the list, as well as a blog post on retaining qualified specialists.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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