The old adage, “garbage in, garbage out,” is a simple phrase used to describe the flawed collection and analysis of yield data that leads to flawed results. At the recent Ag Leader dealer event in Iowa, precision technology consultant John McGuire noted that far too often, farmers store reams of recorded yield data on their shelves, because nobody has ever taken time to show them what to do with it.

When it comes to quantifying the value of precision farming services for dealerships, there isn’t a standard or measurement to cover them all. Precision operations come in all shapes and sizes — from the single technician operating out of one store — to an entirely separate business spun-off from an iron dealership.