Jack Zemlicka

Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.

ARTICLES

Field Day
Dealer Development

Plotting a Course for Selling Precision ROI to Farm Customers

One Canadian dealer is maintaining annual test plots to track precision payback and leverage the results to more than double hardware sales.
At a time when farm customers are being more selective with their equipment expenditures, the ability to articulate accurate paybacks from precision technology can be a financial asset for dealers.
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Guiding Strip-Tillers
From the Desk of Jack Zemlicka

Guiding Strip-Tillers to Success with Precision

As precision farming practices continue to infiltrate more farms overall, technology is an essential part of strip-tillers' operations. Talking with farm equipment dealers, several have cited strip-till products as an emerging opportunity to complement sales of GPS systems and RTK subscriptions.
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Your Customer Update

Applying Farm Data to Improve Decision Making

Turning raw precision numbers into actionable information helps Illinois strip-tillers Dan and Trent Sanderson save money on inputs and increase efficiency.
While many farmers collect field data, one of the ongoing challenges is knowing what to do with it. This is something Dan Sanderson, his son, Trent and their family have made priority to improve management of their 2,000-acre corn, soybean and wheat operation near Clare, Ill.
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Day in the Cab

Building Customer Confidence with Timely Support Amid Spring Chaos

Relating to customers and adapting to their precision needs keeps P&C Ag Solutions president Mike Houghtaling energized during planting season.
Having shadowed several precision farming specialists from multi-store farm equipment dealerships for this series, I’ve come to appreciate the layered responsibilities that come with selling and supporting the technology of a major agricultural brand.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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