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Articles by Michaela Paukner

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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.
By Michaela Paukner posted on March 2, 2022 | Posted in Precision Sales, Service & Support

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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60-Row SMART Seeder MAX Planter Like Inkjet Printer for Field

[Technology Corner] 60-Row SMART Seeder MAX Planter Like Printer for Field

By Michaela Paukner posted on February 10, 2022 | Posted in Product Innovations, Industry News
Canadian ag tech company Clean Seed Capital aims to revolutionize planting with its SMART Seeder MAX, a 60-row planter described as an inkjet printer for the field. The no-till planter allows the operator to control up to 5 independent products as well as 6 in-ground placement options per row, providing prescription input accuracy on an almost plant-by-plant level.
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Day in the Cab

Communication Critical to Present & Future Precision Service & Sales

Eric Mensen of Van Wall Equipment, Precision Farming Dealer’s 2021 Most Valuable Dealership, demonstrates how conversations across departments benefit the dealership and its customers.
By Michaela Paukner posted on February 1, 2022 | Posted in Precision Sales, Service & Support
Eric Mensen, integrated solutions specialist at Van Wall Equipment, maintains constant communication with his customers and coworkers at Van Wall’s Story City and Nevada, Iowa, locations. It’s a practice that proves successful for the dealership today, and Mensen predicts it will become even more important to the role of a precision farming specialist in the future.
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9 AgriSync Alternatives Suggested by Dealers

While no one has a comprehensive alternative for AgriSync, dealers share what services they’re exploring to replace the ticketing service.
By Michaela Paukner posted on January 31, 2022 | Posted in Service & Support

During roundtable discussions at the 2022 Precision Farming Dealer Summit, dealers who are losing AgriSync shared potential alternatives to AgriSync’s services.


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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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