Articles by Michaela Paukner

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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Kubota to Acquire AgJunction for $72.8M

[Technology Corner] Kubota to Acquire AgJunction for $72.8M

Kubota Corp. plans to acquire AgJunction, a company that develops guidance, autosteer and autonomy technology, for $72.8 million. AgJunction announced the acquisition on Oct. 8. The company plans to hold a special meeting for shareholders in November to seek approval for the acquisition, and the transition would likely close shortly after approval.
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[Technology Corner] Precision Loan Program Could Help Growers, Dealerships Generate More Revenue

A new bill introduced in the U.S. Senate would provide loan financing to farmers and ranchers to purchase precision agriculture equipment. 
Sen. Deb Fischer, R-Neb., and Sen. Amy Klobuchar, D-Minn., announced the Precision Agriculture Loan Act on Sept. 15. It’s the first federal loan program dedicated entirely to precision agriculture.
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Environmental Benefits of Precision Agriculture in the U.S. study

Crop Yields Could Grow 6% with Broader Adoption of Precision Ag Technology

2021 study highlights the correlation between rising yields and increased adoption of precision agriculture tools.

Precision agriculture technologies provide economic return for farmers while also enhancing sustainability through more efficient use of land, water, fuel, fertilizer and pesticides. A 2021 study reports broader adoption of precision ag technology could increase U.S. annual crop production by an estimated 6%. 


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