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Mike Lessiter

Mike Lessiter

A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.

Contact: mlessiter@lessitermedia.com

Articles

ARTICLES

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Maximizing Performance & Accountability at H&R, Van Wall

Two managers from large-store complexes share their advice for getting the most out of precision specialists, including the need to ‘go to bat’ for them.
By Mike Lessiter posted on March 6, 2017 | Posted in Dealer Development, Precision Sales
Dealers who’ve been doing precision for any period of time have seen how expectation problems, miscommunication and burnout can erode morale of what needs to be a highly performing team.
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Jason Pennycook

Internal Management Challenges Still to Solve for Sustainable Precision Farming Service Plans

By Mike Lessiter posted on March 12, 2016 | Posted in Service & Support
Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”
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Jason Pennycook

Johnson Tractor’s Advice on Precision Service Plans

By Mike Lessiter posted on March 12, 2016 | Posted in Dealer Development, Service & Support
Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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Adam Gittins

Creating Precision Service Plans: Makes & Misses

With less equipment being rolled, precision service plan sales could see a shot in the arm. These dealers share their advice for getting them in place.
By Mike Lessiter posted on March 12, 2016 | Posted in Service & Support
After years of “giving unapplied service labor away for free when it came to precision technologies” the dealer panel presentation on capturing revenue in service plans for precision was of keen interest for Summit attendees.
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Current Issue

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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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Videos

[Technology Corner] Farmer Takes Retrofit Route with Smart Sprayer in 2024

[Technology Corner] Farmer Takes Retrofit Route with Smart Sprayer in 2024

It’s planting season, which means a lot of the technology we spotlight on this program is being used in the field as we speak. I paid a visit to Eagle, Wis., farmer Tyler Troiola who’s using John Deere See and Spray for the first time this growing season. He says it took his dealer about 2 solid weeks to install the system on his 2018 John Deere sprayer. 
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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