Day in the Cab: Sydenstricker Nobbe Partners

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Ben Thorpe, Associate Research Editor

I step carefully out of the passenger side of our rental car and into the humid 80-degree weather. We’re at Sydenstricker Nobbe Partners’ St. Charles, Mo., location, one of their 27 John Deere stores across Missouri and Illinois.

I check to make sure there’s no glass on the back of my shirt, since our car was broken into around 4 a.m., resulting in shattered glass all over the seats. Thankfully, Farm Equipment Executive Editor Kim Schmidt and I are both unscathed by the incident (aside from our annoyance at the situation), and we meet Lee Ann Sydenstricker, vice president of marketing at Sydenstricker Nobbe, in the parking lot. Though it feels like a rough start to the day, Lee Ann leads us into the store’s conference room, where we sit down with CEO Ted Briscoe and the man we drove 8 hours for me to see: Senior Product Specialist John Crumbaugh.

In addition to his official title, John is Sydenstricker Nobbe’s “combine specialist” when it comes to precision technology. In John’s eyes, that means selling technology, pure and simple.

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