Noah Newman, Associate Editor
Join Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., as he tackles the height of planting season. Born, who’s a farmer himself, explains how his role has changed drastically since he entered the precision farming world about 15 years ago.
Born also touches on why precision technology is becoming more widespread on smaller acreage farms, gives us the scoop on how JDLink has been a game-changer for the dealership, discusses the importance of training every department on new technology and shares his thoughts on how autonomy and AI will impact customers in the next 5 years.
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CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.
