Auburn Extension precision specialist Simer Virk and his team conduct various sprayer tests at the university's research centers, including trials with different nozzle types and using Spot-On meters for uniform applications.
Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.
Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest
Greeneye dealer says it’s important to secure buy-in from staff, pick products that fit the dealership’s business model & identify the farmers most likely to invest.
How does Cody Boeck sort through the noise and narrow down which technologies are actually worth the investment? He created a Venn diagram to guide his evaluation process.
“Tackling herbicide resistance is a major challenge across all crops, but it’s especially tough with cotton,” Dudley Pohnert says. “We use the most effective tank mixes available, but they’re still not providing the results we need. In reality, we should be spraying our fields twice as often as we do, but the high cost of chemicals makes that unfeasible.”
In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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