Exeter, Neb.-based Boeck Farm Outfitters became the first dealer in the U.S. to sell and service Greeneye Technology for sprayers in late 2024. I caught up with their fearless leader, Cody Boeck a few weeks ago, and asked him about how he identifies new products to sell, and what gave him the confidence that Greeneye was a good fit for his dealership.

“We started our business in the planter space. And we saw planters go from dumb machines to electrically driven smart machines, and the next machine to be able to do that is the sprayer. We saw this technology and met with the guys who developed it. They’re a great group of guys with a great vision. It’s great technology, and so the combination of the people and the technology and where we think the sprayer space is going, it was a no-brainer for us. ”

“What’s fun to see as this grows is just different geographies now adopting this technology. Every corner of the Corn Belt is completely different in how they manage things, what they spray with, their weed issues. Hearing stories about how people manage things in different corners of the Corn Belt and the success stories coming out of this is fun to see.”

Boeck says one of the keys to selling new technology is selling your team on it before selling your customers on it. Have a strategy in place to show your staff the benefits of change and how it helps elevate the dealership.