Below are some key precision takeaways from several of the features found in the Summer 2025 issue of Precision Farming Dealer.
Precision Specialists Help Improve Efficiency, Boost Connectivity with New Tech
- Develop strong, personal relationships with local farmers who are leading the way in precision technology adoption. They’re often the ones who are willing and capable of communicating the benefits to other farmers in your coverage area.
- Everyone at the dealership should be knowledgeable about commonly used precision tools. This will take some of the weight off the shoulders of the precision department and give them the capacity to get a handle on advanced tech before it becomes mainstream.
- Prove ROI, or farmers probably won’t buy in, no matter how impressive the new product looks on paper or in a video.
Click here to read the the full article >>
The Keys to Selling & Servicing Cutting-Edge Technology
- Make sure your dealership is prepared to sell and service a new product before bringing it on board. Boeck Farm Outfitters opened a dedicated facility at its dealership to retrofit customers’ sprayers with Greeneye Technology. It also employed an extra salesperson to deal with the expected high level of demand.
- Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.
- Be patient with marketing campaigns. Farmers are more likely to spend money when corn prices are up. An effective billboard or radio advertisement might not lead to a purchase right away, but it could down the road if it’s memorable.
Click here to read the the full article >>
Farmers Looking for Solid Relationships with Precision Specialists & Ongoing Training
- Winter workshops are a good way to build relationships with customers and inform them of new technology that’s worth investing in. “My Deere dealer has combine and planter clinics,” says Brownsburg, Ind., farmer Mike Starkey. “I think it’d be nice if precision dealers did that as well to review software updates and new technology. Start the clinic at 9.a.m. End with lunch and get out of there. I think that would be enough.”
- Play the long game, not the short game. “That’s the best advice I can give to dealers,” says West Union, Iowa, farmer Loran Steinlage. “If you want to make that quick buck, it’s not going to last. If your customer is in it for that quick buck, it’s not going to last.”
