Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
The two new tools, Planner and Marketing, allow customers to create an adjustable plan that connects to a marketing strategy and allows them to manage their changing cost of production, profit opportunities and value at risk throughout the season.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
In this short video about its relationship with Trout Lake Farm in Ephrata, Washington Tractor helps bring awareness to the topic of precision farming, and how it is impacting farming practices on the global stage.
During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
Some of the biggest challenges dealers face when planning and executing a successful precision ag field day are scheduling around farmers’ busy seasons and differentiating between a field day and customer appreciation day.
One of the top takeaways from dealers during the marketing roundtable was the importance of online marketing. Mediums like video and social media help keep dealers connected to their customers when they’re not at the dealership.
We’re back from the Farm Machinery Show in Louisville, Ky. Let’s check out some sights and sounds from the floor including the new Bilberry smart spraying system, the autonomous irrigation system 360 Rain, the Case IH AF11 combine and more.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.