Sitting in the stands at Camp Randall Stadium (the home of the Wisconsin Badgers) watching an ag machinery OEM advertise to a crowd of mostly suburban folk makes me “see red.”
Centered on the theme “Sales Management,” the program featured 2-days of dealer-to-dealer roundtables sessions, panel presentations, general sessions and intense networking opportunities.
Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
The two new tools, Planner and Marketing, allow customers to create an adjustable plan that connects to a marketing strategy and allows them to manage their changing cost of production, profit opportunities and value at risk throughout the season.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
In this short video about its relationship with Trout Lake Farm in Ephrata, Washington Tractor helps bring awareness to the topic of precision farming, and how it is impacting farming practices on the global stage.
During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
Some of the biggest challenges dealers face when planning and executing a successful precision ag field day are scheduling around farmers’ busy seasons and differentiating between a field day and customer appreciation day.
I tagged along with the precision crew at John Deere dealer Riesterer and Schnell in eastern Wisconsin last week. Among the several takeaways from the visit, they told me there’s one precision tool in particular that’s really paying off for farmers right now.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.