Visiting with Pete Youngblut, founder and sole proprietor of Youngblut Ag, a precision farming dealership in Dysart, Iowa, it’s immediately clear that his primary focus is on preparing customers for planting — because he has to — regardless of the circumstances. I caught up with Youngblut in the middle of a hydraulic steering installation on a Case IH MX180 tractor the afternoon of Monday, April 6.

HTS Ag in Harlan, Iowa, hits on a proven method for building customer relations while gleaning insight about top growers' precision needs.