Summer 2016

Table of Contents

Table of Contents

From the Virtual Terminal

Feeding Customers’ ‘Technology Addiction’

By Jack Zemlicka posted on June 25, 2016 | Posted in Dealer Development

In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.
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2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.

By Jack Zemlicka posted on June 25, 2016 | Posted in Precision Sales, Service & Support, Industry News

Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
Read More

Providing Comprehensive Service On the Phone & In the Field

For A.C. McCartney’s Nathan Zimmerman, getting customers ready for planting is equally an on-phone and on-site endeavor.

By Jaime Elftman posted on June 25, 2016 | Posted in Service & Support

Multitasking was the name of the game while riding along with Nathan Zimmerman, precision farming manager for A.C. McCartney, for our latest Day in the Cab profile. With the sun finally breaking winter’s gloom and temperatures in the mid-60s, spring had taken root in northern Illinois, making area farmers anxious to get in the field.
Read More

Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.

By Ian Gronau posted on June 25, 2016 | Posted in Data Management

When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
Read More

Talking Technology with the Precision Farming Dealer Advisory Board

We gathered our Most Valuable Dealership alumni to discuss keeping ahead of the competition, data collaboration and industry regulation.

By Jack Zemlicka posted on June 25, 2016 | Posted in Dealer Development

Precision farming is a unique segment of the agricultural industry with a diversity of strategies for success. But there’s also a collaborative bond that connects stakeholders in building profitable businesses out of selling, servicing and supporting technology.
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Roundtable Q&A

Farmers’ Expectations of a Precision Farming Specialist

By Jaime Elftman posted on June 25, 2016 | Posted in Service & Support

Precision Farming Dealer interviewed 5 farmers from across North America and asked them to define and explain the expectations of a precision farming specialist on their farm today. We also asked how the expectations will change in the future.
Read More

Roundtable Q&A

Training Customers and Increasing Precision Technology ROI

By Jaime Elftman posted on June 25, 2016 | Posted in Precision Sales, Service & Support

Precision Farming Dealer interviewed 5 farmers from across North America and asked them: "How is your dealer providing precision training/education to customers and what areas could it improve to increase the return on your technology investment?"
Read More

Roundtable Q&A: Farmers’ Points of Pain with Precision Technology

By Jaime Elftman posted on June 25, 2016 | Posted in Dealer Development

Precision Farming Dealer interviewed 5 farmers from across North America and asked them: "What is your biggest point of pain with precision farming technology, and how is your dealer helping to overcome this challenge within your operation?"
Read More

Precision Perspective

Your Precision Legacy Isn’t an Event; It’s a Process

By Arlin Sorensen posted on June 25, 2016 | Posted in Dealer Development

No one wants to think about the day when they will die or when they will no longer be leading their companies. But I know an important reality: There is a 100% chance both will happen to you. Legacy happens as we live and lead.
Read More
Featured Articles

Featured Articles

Providing Comprehensive Service On the Phone & In the Field

For A.C. McCartney’s Nathan Zimmerman, getting customers ready for planting is equally an on-phone and on-site endeavor.

By Jaime Elftman posted on June 25, 2016 | Posted in Service & Support

Multitasking was the name of the game while riding along with Nathan Zimmerman, precision farming manager for A.C. McCartney, for our latest Day in the Cab profile. With the sun finally breaking winter’s gloom and temperatures in the mid-60s, spring had taken root in northern Illinois, making area farmers anxious to get in the field.
Read More

Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.

By Ian Gronau posted on June 25, 2016 | Posted in Data Management

When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
Read More

2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.

By Jack Zemlicka posted on June 25, 2016 | Posted in Precision Sales, Service & Support, Industry News

Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
Read More
Digital Edition

Digital Edition

2016 Summer Digital Edition of Precision Farming Dealer

July 25, 2016

Read flipbook version
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Online Extras

Online Extras

Day in the Cab Video Series: A.C. McCartney Equipment

By Jack Zemlicka posted on February 17, 2017

Multitasking was the name of the game while riding along with Nathan Zimmerman, precision farming manager for A.C. McCartney for this Day in Cab profile.
Read More

[Video] Dealer Support the Crucial Element to Installing and Understanding New Tech

April 17, 2014

Stillman Valley, Ill., farmer Cade Bushnell discusses the scope of precision farming equipment that has helped improve his strip-till operation to include improved efficiency, seed savings through swath control and the ability to more easily hire labor. He also talks about the need for capable dealer support to install and understand the technology he uses in his operation
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[Webinar] Bridging the Precision Gap: Integrating Agronomic Service for Profit

By Jack Zemlicka posted on February 25, 2016 | Posted in Dealer Development

During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]
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Roundtable Q&A

Farmers’ Expectations of a Precision Farming Specialist

By Jaime Elftman posted on June 25, 2016 | Posted in Service & Support

Precision Farming Dealer interviewed 5 farmers from across North America and asked them to define and explain the expectations of a precision farming specialist on their farm today. We also asked how the expectations will change in the future.
Read More

Roundtable Q&A

Training Customers and Increasing Precision Technology ROI

By Jaime Elftman posted on June 25, 2016 | Posted in Precision Sales, Service & Support

Precision Farming Dealer interviewed 5 farmers from across North America and asked them: "How is your dealer providing precision training/education to customers and what areas could it improve to increase the return on your technology investment?"
Read More

Roundtable Q&A: Farmers’ Points of Pain with Precision Technology

By Jaime Elftman posted on June 25, 2016 | Posted in Dealer Development

Precision Farming Dealer interviewed 5 farmers from across North America and asked them: "What is your biggest point of pain with precision farming technology, and how is your dealer helping to overcome this challenge within your operation?"
Read More

Precision Farming Dealer

View Archived Issues

Summer 2016

Table of Contents

Feeding Customers’ ‘Technology Addiction’

Mixing Tradition & Transition to Maintain Precision Margins

Providing Comprehensive Service On the Phone & In the Field

Measuring & Meeting Customer Demand for Agronomic Services

Talking Technology with the Precision Farming Dealer Advisory Board

Farmers’ Expectations of a Precision Farming Specialist

Training Customers and Increasing Precision Technology ROI

Roundtable Q&A: Farmers’ Points of Pain with Precision Technology

Your Precision Legacy Isn’t an Event; It’s a Process

Featured Articles

Providing Comprehensive Service On the Phone & In the Field

Measuring & Meeting Customer Demand for Agronomic Services

Mixing Tradition & Transition to Maintain Precision Margins

Digital Edition

2016 Summer Digital Edition of Precision Farming Dealer

Online Extras

Day in the Cab Video Series: A.C. McCartney Equipment

[Video] Dealer Support the Crucial Element to Installing and Understanding New Tech

[Webinar] Bridging the Precision Gap: Integrating Agronomic Service for Profit

Farmers’ Expectations of a Precision Farming Specialist

Training Customers and Increasing Precision Technology ROI

Roundtable Q&A: Farmers’ Points of Pain with Precision Technology

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