To complement the company’s computerized system for managing inventory and order history, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., explains the company’s additional methods for tracking customer orders, service priority and specialist whereabouts.
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In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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