Robert Blair conducted a webinar in partnership with Precision Farming Dealer magazine and RAM Mounting Systems in late 2014. During the event, Blair shared experience-based tips for improving custoemr service, dealer considerations to support new technology and what specialists should avoid when working with farmers.
Watch event replay (requires free site registration)
Measure has announced the strategic hire of Robert Blair to serve as Vice President of Agriculture. A farmer and pioneer in applying technology to agriculture, Robert's depth of knowledge will allow Measure to help farmers collect valuable growing season data while keeping the costs of new technology as low as possible.
"Measure's Drone as a Service model helps farmers to use drones without making a heavy capital investment," said Measure CEO Brandon Torres Declet. "Robert's skill set combines his experience as a farmer, an early adopter of drone technology in agriculture, and a researcher into leading-edge drone applications. With his leadership, Measure will help farmers realize the benefit of incorporating drones into their operations."
Earlier in the year, Measure conducted a first of its kind study in coordination with the American Farm Bureau Federation to identify and quantify the benefits of using drones in precision agriculture.
The study provided the first real tool to quantify the economic benefits of drone technology in various agricultural operations. The ROI Calculator can be used by U.S. farmers to demonstrate the value of drone services for crop scouting, 3D terrain mapping, and crop insurance.
Robert is a fourth generation farmer from north central Idaho and a nationally recognized pioneer of agriculture technology. Robert has served in industry leadership positions such as Chairman of the National Association of Wheat Growers Research and Technology Committee, Steering Committee Member for Idaho Unmanned Aircraft Systems, and Advisory Board Member for the Drone World Expo. He has been selected for several prestigious agriculture and technology research fellowships including the Eisenhower Fellowship in 2011 and the McCloy Fellowship in 2012. Robert's application of drone technology to enhance crop yields resulted in the Governor's Award for Agriculture Technology and Innovation in 2013.