|Mavrx ultra-high-resolution imagery from aircraft reveal deeper insights into field conditions than low-resolution data from satellites. For example, you can see the rows in the field and patterns made by farm equipment. Mavrx Scout uses these ultra-high-resolution images and Mavrx algorithms to send alerts to the farmer and his agronomist showing areas that require attention with greater accuracy and reliability.|
SAN FRANCISCO, Calif. — A new approach on a national scale is bringing low-cost, high-quality imagery to U.S. farmers in 2016. The aerial program was developed and tested in 2015 by Mavrx, a global innovator in delivering on-demand agronomic information from aerial and space-based imaging. Already partnered with many industry-leading service providers and growers, Mavrx is expanding the availability using 100 aircraft pilots and its proprietary technology.
Max Bruner, CEO of Mavrx, explains the program. "Rather than rely solely on satellite data, which often is obscured by clouds, and has low resolution, Mavrx has developed a comprehensive system to use airplanes to capture and deliver ultra-high-resolution imagery that farmers and their advisors need, via the Mavrx app," says Bruner. "The system streamlines the process. Images can be ordered directly through the app while in the field and we take it from there. Our pilots fly the targeted fields, can cover a vast amount of land and within 24-72 hours after acquisition, growers see their requested multi-spectral images and analyzed crop performance for each field flown."
After starting with drones in the early days of the company, Mavrx built proprietary software that could handle millions of acres of imagery and a logistics model using piloted aircraft. Ultra-high-resolution images allow growers and agronomists to manage a larger number of acres and more clearly identify specific issues impacting costs and yield in a field.
To learn more about Mavrx, visit mavrx.co.