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As the precision farming industry continues to evolve, so too is the role and responsibilities of those charged with selling, servicing and supporting farm technology.   

Acquisitions, partnerships and consolidation are drivers of change in the precision business, along with a transition toward more agronomic offerings to complement established product lines.

These factors are influencing — both directly and indirectly — how suppliers are developing their precision dealer networks for the future.

At this year’s National Farm Machinery Show in Louisville, I had the opportunity to talk with a diverse mix of manufacturers about the changing dynamics of precision dealer networks.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excerpts from those company conversations, with perspectives on the past, present and future definition of precision dealers.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public