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Internal technology training within a dealership can hold as much earning potential as it can headaches. But employee training is an essential investment for precision growth during the next 5 years, with more than 98% of dealers citing this area as a priority in the 2017 Precision Farming Dealer Benchmark Study.

Technical competency can be improved through annual training requirements, but dealers must develop the “soft skills” of their precision staff in connecting with customers to provide practical, reputable education.

At this year’s National Farm Machinery Show in Louisville, our editors had the opportunity to talk with a mix of manufacturers about their greatest challenges and future goals with developing effective, efficient precision training tools for dealers.

In today’s Precision Farming Dealer podcast, we share excerpts from those company conversations, with perspectives on training essentials, pitfalls to avoid and areas where the industry is falling short.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public