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Adopting a decision ag’ model rooted in service accountability, cross-training and advanced metrics positions Southern States Cooperative for continuous growth in an ever-changing segment of the ag industry.

Unlike traditional farm equipment dealerships, the Richmond, Va.-based farm cooperative, doesn’t sell hardware or machinery, and agronomy services account for nearly 50% of total annual revenue for the 200,000 member company. In fiscal year 2016, $679 million of the company’s $1.6 billion in revenue came from it’s agronomy division.

To meet revenue expectations along with the diverse support needs of customers from Delaware to Florida — and states in between — the 2017 Precision Farming Dealer Most Valuable Dealership has cultivated a precision culture rooted in training diversity, service flexibility and a proof vs. projection sales mentality.

In today’s Precision Farming Dealer podcast brought to you by Farmers Edge, we welcome David Swain, precision farming manager for Southern States, for a conversation about in-season evaluation of precision farming data being a key to the agronomic support and the value of a service-first business model with a “facts” vs. “speculation” approach.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public