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As Central Valley Ag found success combining hardware sales and agronomic service, developing a dedicated staff with specialized knowledge included a move to fee-based model for billing out precision services. “While we have this huge desire to offer [mandatory] service plans and better schedule some of our service calls, it's also been one of our biggest sales tools that we don't have those plans,” says Keith Byerly, Advanced Cropping Systems manager. “We focus on improving ROI to the growers by keeping it simple.

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