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The business relationship formed between precision farming dealers and farmers can be a complicated one. Farmers have certain expectations and dealers have certain limitations. However, cultivated, well-managed partnerships can be immensely profitable for both parties.

A quality product may get a customer in the door of your dealership, but it’s service after the sale that keeps them coming back. Exceeding support expectations is a lucrative — yet sometimes elusive — opportunity for precision dealers.

In today’s Precision Farming Dealer podcast we continue the conversation and dig down and dissect the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public