There’s no silver bullet solution to a profitable precision farming business. 

But as the industry moves into an era of more "intelligence" and "automation" it's important to evaluate and understand the right approach to make sure the next disruptive innovations don’t disrupt your business growth.

For more nearly 10 years, Chad Colby has analyzed, reviewed and consulted on the value of precision products and services to help dealers and farmers understand real ROI. He is the founder and principal of Colby AgTech, where he works with progressive farmers and leading companies to provide deeper understanding of new technologies and recommendations on its practical applications.


Chad Colby

Colby kicks off the 2020 Precision Farming Dealer Summit with a general session that will challenge dealers to think critically about their approach to selling today’s technology and understand why any investment customers’ make in precision products and services should be tied to a definable value. 

Co-located with the 28th Annual National No-Tillage Conference, the 2020 Summit will be held Jan. 6-7 at the historic Union Station Hotel in St. Louis. Among the Title Sponsors making the learning and networking opportunities possible for dealers are Ag Express ElectronicsCopperhead AgDigiFarm VBNLaforge SystemsReichhardt Electronic InnovationsTopcon Agriculture and Yetter Farm Equipment.

3 Things You Will Learn from this Session

  1. How to prepare for or even avoid, disruptive technologies which could limit productivity 
  2. Why a great “ROI story” is the best sales tool to increase precision revenue 
  3. The value of putting practical application ahead of personal preference when selling tech to customers

For more information and to register for the Summit click here. We’ll see you in St. Louis!