SAN CARLOS, Calif. — Farmers Business Network (FBN), the independent farmer-to-farmer network, announced the launch of HedgeCommand, a grain marketing system that uses data science and economic analysis to generate truly personalized pricing recommendations for members.
HedgeCommand is the result of a multi-year research and development program that set out to put financial decision-making technology at the fingertips of farmers in support of crop marketing.
While other grain marketing apps look backwards at the sales a producer has already made, HedgeCommand looks to the future, assigning probabilities to different price and yield outcomes to give producers a holistic picture of expected profitability.
HedgeCommand’s core technology makes it unique, helping farmers to answer 3 questions:
● Where am I today? HedgeCommand pulls together cash sales, futures and options, and crop insurance, to give a comprehensive picture of expected profitability and risk of loss.
● Where should I be? Farmers can test different scenarios - following the FBN Analyst view, or their own bullish or bearish view, to see how the next trade ripples might impact profitability and loss.
● How do I get there? HedgeCommand generates personalized recommendations - including when to sell, how much to sell, and what type of contract - and automatically notifies the farmer every time the system has a new recommendation.
HedgeCommand is a tool for farmers who want a more analytical approach to their marketing strategies. HedgeCommand is exclusively available to members of the FBN Market Advisory program, accessible inside the FBN mobile app. Farmers in the FBN Market Advisory program get access to FBN’s Market Intelligence (including daily emails, podcasts, and text alerts), technology (including HedgeCommand), and a team of Crop Marketing Advisors.