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In the fifth podcast in this series brought to you by AgriSync, we talk about measuring the customer experience. If you can't measure customer experience, you can't manage it. In agriculture, customer experience largely depends on relationships and loyalty.

When you actively manage your customer relationships and validate customer satisfaction, you'll have more control over obstacles and more insight into ways to improve your customers' experience.

What are the best practices and tools to measure customer satisfaction and engagement? Heidi Mannetter, Professor of Marketing at Drake University, shares her insights in building, managing and evaluating the process to best determine your customers' experience.



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The Planning for a Successful Customer Service Strategy in 2020 podcast series is brought to you by AgriSync.

More from this series

In this series, AgriSync speaks to industry and topic experts about different elements of customer support. Ranging from improving your customer communication to hiring new employees and finding ways to measure customer satisfaction, listeners will be given insights that help elevate their customer service game.

Intro Music: Sounds Like Sander - Join The Parade