Play the latest episode:

Subscribe to this podcast

Subscribe - Podcast
Brought to you by:

It’s no secret that precision farming is an increasingly competitive market for dealerships. While service can distinguish one retailer from another, independence can also be a beneficial route to separate you (or your dealership) from the precision pack.

The fifth episode in our 2016 podcast series looked at the separation of the precision farming business at New Holland Rochester, a 7-location dealership group based in Rochester, Ind., from the perspective of store owner Jim Straeter.

But there are two sides to establishing a standalone precision company. In 2010, Lanty, “Spud” Armstrong took on the role of building the brand and revenue at Ag Technologies, the precision-specific spinoff of New Holland Rochester.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, Spud shares his journey — to include the successes and challenges — of launching a standalone precision business.

Subscribe to Google Play
Subscriber to Stitcher
Subscribe to TuneIn





Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

More from this series

Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public