Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Precision Technology Changes the Game for Roth Farms

Blake Roth checks in from his family farm in Yuma, Colo., with a look at how major advances in technology are transforming his operation. Roth dives into his usage of JDLink Boost with Starlink connectivity, Machine Sync and more!

Why Some Iowa Farmers Push Back on Precision Ag

Here’s an interesting read from KMA Land Radio about why some of the local farmers in their market are pushing back on precision technology. “It’s not really helping us in the ways that precision ag said it’s supposed to be helping us,” says Rob Faux, a Tripoli, Iowa farmer. “It’s not accessible to most farmers. And frankly, it’s not responding to what the land needs.”

5 Big Takeaways from Conversations About AI in Ag

Vonnie Estes, VP of innovation at the International Fresh Produce Association, shares 5 big takeaways from recent conversations she’s had about AI on her Fresh Takes on Tech podcast. “These conversations convinced me that AI is shifting from a buzzword to a strategic lever for growth. The companies and investors that act now will be the ones shaping how technology is embedded into every acre and every deal,” Estes says.

Amish Brothers Launch Drone-Spraying Business

Rafael Suarez shares the origin story of RiehlWay Ag, a drone business founded by amish brothers Matthew and Ephraim Riehl in the heart of Pennsylvania’s farm country. After servicing about 3,000 acres in their first year, the business has exploded to over 10,000 acres in 2025.

Why Service Labor Rates Are What They Are

This clever and illustrative social media post speaks to the value – and heroics – of your service technicians and why labor rates are what they are.

Is there something you want to share in "This Week"? Send us an email.

More from this series