During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
Returning for a third time to the Agricultural Electronics Foundation’s (AEF) annual North American Plugfest event in Lincoln, Neb., I again marveled at the intensity of the dozens of engineers as they hustled from station to station in search of enhanced equipment compatibility.
With dealers looking to carve out a profitable precision niche with measurable ROI products and services, many are tapping the planting and application technology markets for high-demand hardware.
Celebrating my dad’s birthday this past weekend with family, one of the gifts he asked for — and we gave him — was a mobile tablet. This was admittedly a journey into uncharted technology waters for someone who’s never owned a cell phone and still regularly watches VHS cassettes.
Taking the pulse of precision farming dealers during the last few months, many say they’ve seen double-digit percentage drops in their precision hardware revenue during the last year.
While precision farming dealers still rely on those personal phone conversations when selling and supporting technology, some are taking advantage of texting to target customers with brief, but specific messages.
While data continues to collect dust for some, more farmers are trying to turn their compiled farm information into something more than “pretty pictures.” A multitude of service providers have data management solutions that promise profitability.
In the last edition of our e-newsletter, I related the revolving-door professional path of a friend to the fluctuating job market for precision farming specialists. After talking with a diverse group of independent and farm equipment dealers last week about their recruiting and retention practices, it seemed like a topic worth revisiting.
It’s increasingly common to hear dealers and other agricultural industry experts simply refer to precision farming as farming. With the ongoing integration of technology into machinery, auto-steer and GPS systems have become almost as standard as in-cab features as air conditioning.
Like many consumers, I’ve taken to doing most of my holiday shopping online. It’s more efficient than wandering the local mall waiting for commercial inspiration to strike and usually more economical.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.