The roundtable topic of adding agronomic services drew a large crowd. To kick the conversation off, moderator John Marshall, integrated solutions manager for Wade Inc., took a quick poll to get a feel for how many in the room currently offered agronomy services. Of the 30 or so who sat in on this roundtable, roughly 20% had hired an agronomist.

Last month, I had the opportunity to share some of the results and analysis from our most recent benchmark study at the Western Equipment Dealers Assn. meeting in Arizona. During the course of my discussion, one of the questions I posed to the room was how many are offering some type of data management service?