Today we’re headed out to Yuma, Colo., where third-generation farmer Blake Roth is loaded with precision technology across his operation. Working with his John Deere dealer 21st Century Equipment, Roth has found new ways to boost his efficiency, especially during this harvest season with Machine Sync guidance.
I had the chance to catch up with Clint Brauer, the co-founder and head of innovation of Greenfield Robotics. The company’s autonomous bots are sold out for 2026.
One manufacturer I spoke with at the Farm Progress Show said it’s been a challenging economic year for most in the ag equipment space, but he pointed to the drone industry as one that appears to be doing better than others.
We head inside the Varied Industries tent at the 2025 Farm Progress Show in Decatur, Ill., for a look at InnerPlant’s groundbreaking CropVoice technology. The seed technology company launched the first-of-its-kind platform, powered by a network of plots featuring InnerSoy
I attended Iowa State Extension’s Strip-Till Field Day ahead of the 2025 National Strip-Tillage Conference in Iowa City last week. The “who’s who” of strip-till manufacturers were all there, as attendees got an up-close look at 11 different toolbars.
We recently caught up with Ryan Schaefer, VP, New Holland North America, and Craig Harthoorn, retired president, OXBO Hay & Forage, during the AEI Executive Briefing Mid-Year Review. And we asked them, “What precision technology products are gaining the most traction with your customers right now?”
We’re headed to the Flickner Innovation Farm in Moundridge, Kan., where John Deere dealer PrairieLand Partners is teaming up with local farmer Ray Flickner on a See & Spray Ultimate Trial.
Dealers, farmers and Horsch team members from across the globe gathered in Cottage Grove, Minn., June 18, for the grand opening of the company’s new AgTec building, dubbed “the new heart of Horsch in North America.”
CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center reassures growers that they have the right to their own data.
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