With over half a million total attendees and nearly 3,000 exhibitors this year alone, it’s impossible to see everything the event has to offer in just a few days. But after walking more than 20,000 steps per day so far, several products and conversations stood out from the rest.
We caught up with Paul Welbig, director of precision technology for New Holland, at FIRA USA in Woodland, Calif. Welbig highlights 3 new products from New Holland and discusses the biggest thing dealers and farmers should know about autonomy heading into 2026.
John Deere's See & Spray technology was used across more than five million acres of farmland during the 2025 growing season – a land area larger than the state of New Jersey.
The new feature, AI Boundary Creation, allows operators to quickly generate field boundaries using satellite imagery and machine learning, saving valuable time and effort
I keep coming back to one product in particular that stood out to me as something that was really outside the box. The product in question is a weeding robot from Tensorfield Agriculture that uses heated vegetable oil to target and spray weeds.
The Federal Communications Commission (FCC) voted 3-0 last week to “close loopholes in the FCC’s Covered List and secure America’s communication networks against devices determined to pose an unacceptable risk to national security.”
The seamless interoperability between Skylark Nx RTK and Asensing’s NAV3120 module provides customers with a highly reliable, centimeter-accurate solution packaged in a compact, automotive-qualified hardware module.
From technician to service manager to now chief technology officer, Layne Richins has pretty much seen it all in his 20-plus year career with Stotz Equipment. And now he’s at the forefront of implementing AI at the 24-store John Deere dealership.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.