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Day in the Cab

Catching Timebombs & Building Credibility with Maintenance Visits

Independent dealer puts problem-solving skills to ultimate test & builds strong relationships during crunch time
Planting season has arrived in the northwest corner of Illinois. Chad Baker hits the road for last-minute planter inspections and agrees to give us a peek behind the curtain during one of the busiest times of the year.
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Training Playbook: Redefine Roles & ‘Mainstream’ Precision Technology

SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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