When partners Ryan Speer and Steve Jacob started adopting precision farming technology at Jacob Farms near Halstead, Kan., in 2002, they immediately appreciated the assistance of their precision farming dealer.

Increasing call volume, scarcity of technician time prompts Minnesota dealer to start charging for phone support.

Simplicity drives Bark River Valley Farms near Fort Atkinson, Wis. Father-son team Bruce and Matt Ehlers closely weigh the benefits of adopting technology with its cost, and they have found a way to simply and economically leverage precision farming equipment in their operation.

Proper training and preparation can reduce stress levels for precision farming technicians during busy seasons.

Phil Draude, precision sales manager with Brokaw Supply, shares the contents precision kits that help the sales team.

Frank Moore is a crop consultant and strip-tiller, who farms with his nephew, father and brother-in-law near Cresco, Iowa. As long time conservation-minded operators who grow almost 2,000 acres of corn and soybeans, they rely on precision farming equipment to plant, fertilize, spray and harvest their crops while minimizing soil and nutrient loss.

Heading into planting season, how will your priorities and responsibilities change as precision farming dealers, both within your dealership and for farm customers?

Students in the region will have an opportunity to enroll in a unique curriculum this fall at Lake Region State College’s Dakota Precision Ag Center – a two-year precision ag degree.

As precision farming dealers, what types of remote service or technology support do you offer to farm customers and how are you charging for this service?