Precision Agriculture 101

Sponsored Content: Precision Ag - What's under the ISOBUS hood?

ISOBUS Conformance Testing for Resale Value and Compatibility

Picture this scenario: a manufacturer makes a tractor. A farmer feels it’s perfect for him, and he buys it. Then, he needs an implement for his tractor. He finds a brand he likes from a different manufacturer, and he buys it. Then, he buys his favorite display from another manufacturer. Sounds fine, right? Sure, except if the products aren’t compatible with each other, they won’t work together at all.
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2021 Precision Farming Dealer Summit

The Challenge of Change: Taking Advantage of Unexpected Precision Profit Potential

Arlin Sorensen, founder of HTS Ag, to open 6th Precision Farming Dealer Summit with an analysis of what the last year taught precision dealers and how to turn adversity into opportunity.
Change is going to be survival, says Arlin Sorensen, founder of HTS Ag, an independent precision farming dealership in Harlan, Iowa.
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10 Tips for Navigating Your Precision Business Through Unexpected Change

From managing cashflow to overcommunicating with employees, Arlin Sorensen, founder of HTS Ag, offers some advice to bolster your precision business in chaotic times.
Talking with precision dealers throughout North America, and overseas, the consensus is that they’ve accepted the changes to communicating with customers, sourcing parts and collaborating with employees.
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Precision Roundtable

Peer-to-Peer Problem Solving Puts Precision Managers on Progressive Path

A geographically diverse group of John Deere dealers share product info, service strategies and engage in ‘group therapy’ through virtual collaboration.
Precision Farming Dealer assembled a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.
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Meet the Market Changers

Praxidyn

Digital Agriculture is the new term. Mixmate was designed for the Digital Agriculture movement even before it had a name. Automation, data collection and connectivity are all key components of Digital Agriculture. Mixmate is a foundational product to identify and measure products as they are used on the farm. If the records from Mixmate are combined with as-applied records, accounting quality field records can be generated automatically. Our measurement systems will be an integral part of a tracking system from the field to the fork. We are building the electronic and software systems to integrate and collect this data automatically. Praxidyn is influential in the development of data communications standards throughout the world.
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Meet the Market Changers

Copperhead Ag

Copperhead Ag Products was formed in the spring of 2009 after Dave and Todd Terveen, local farmers, discussed available closing wheels with Kevin Berg, a machine shop owner. They put their heads together and developed the Furrow Cruiser Spiked Closing Wheel — an option much different than any others on the market. After a few geometry changes to perfect the wheel’s closing action and the ability to slough off mud, the team began to show the product to local farmers. It was a hit! Marketing of the product began in the summer of 2009 to regional farmers, dealers and at farm shows. Copperhead Ag has since expanded into the Midwest region and beyond, with sales reaching to New York, Texas, Argentina and Switzerland.
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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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