Industry News

Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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U.S. House Subcommittee Holds Hearing on 'Big Data and Agriculture: Innovation in the Air'

Robert Blair, farmer and VP of Agriculture for Measure, testified on Thursday, June 23, 2016, before the U.S. House Committee on Agriculture's Subcommittee on General Farm Commodities and Risk Management. Blair was the first person to petition the Federal Aviation Administration for permission to use an unmanned aerial vehicle on a farm.
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Conferences Connect to Broaden Precision Perspective

Growers, dealers and academics meet for one week in St. Louis, Mo., to discuss the latest technology and practical applications in precision farming.
For the third consecutive year, InfoAg will return to Union Station in St. Louis, Mo., for a 3-day conference on the practical application of precision farming techniques. 2016 marks the first year that InfoAg will combine with the International Conference on Precision Agriculture (ICPA) in a weeklong event.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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