Industry News

Top 10 Precision Farming Stories from June 2016

At the top this month was a blog from Managing Editor Jack Zemlicka about Kubota's growing in the precision ag space. Deere made the list twice with its announcement of new precision, spraying and nutrient application products and its new distribution agreement with 360 Yield Center.
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Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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U.S. House Subcommittee Holds Hearing on 'Big Data and Agriculture: Innovation in the Air'

Robert Blair, farmer and VP of Agriculture for Measure, testified on Thursday, June 23, 2016, before the U.S. House Committee on Agriculture's Subcommittee on General Farm Commodities and Risk Management. Blair was the first person to petition the Federal Aviation Administration for permission to use an unmanned aerial vehicle on a farm.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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