There are some interesting precision-related nuggets worth sharing from the recent John Deere 3Q 2025 earnings call.

Artificial intelligence (AI) seems to be everywhere these days, especially in the ag industry. But how are farmers using AI and what’s their comfort level with it as a reliable management tool?

This Week's Lineup:

• Millennial Farmer says AI is Next Big Thing in Agriculture
• Opinion: Drone Spraying Needs Quick Regulator
• AGCO CEO Talks Tariffs & Automation with Yahoo Finance
• Comparing Different See & Spray Systems
• Unmanned Farm Boosts Wheat Yields by 20% with Precision Tech

Sell your team on new technology before selling your customers on it. Explain to your staff how change is good — and necessary — for the long-term success of everyone at the dealership.

I attended Iowa State Extension’s Strip-Till Field Day ahead of the 2025 National Strip-Tillage Conference in Iowa City last week. The “who’s who” of strip-till manufacturers were all there, as attendees got an up-close look at 11 different toolbars.

This Week's Lineup:

• Fresh Takes: A Conversation about AI in Agriculture
• What’s the Fastest-Growing Technology in Precision Ag?
• Deere Launches Digital Self-Repair Tool for $195 Per Tractor
• Ag Tech Funding Moves from Biotech to Precision Ag Companies
• A Workplace Culture Reminder — ‘Thank You’ Goes a Long Way

This Week's Lineup:

• Inside Birkey’s Farm Store Precision Department
• Monarch Tractor Showcases New Remote Ticketing System
• Revolutionizing How Farmers Access Service & Support
• Precision Specialists Highlight New Technology at High Plains Expo
• Research Engineer Leverages Benefits of Small & Large Drones

We recently caught up with Ryan Schaefer, VP, New Holland North America, and Craig Harthoorn, retired president, OXBO Hay & Forage, during the AEI Executive Briefing Mid-Year Review. And we asked them, “What precision technology products are gaining the most traction with your customers right now?”

This Week's Lineup:

• Deere Combine Updates Bring More Automation to the Field
• Czech Company Develops Autonomous Farm Robot
• Precision Planting Study Measures Impact of Corn Leaf Orientation
• AI Tools Transform How Farmers Manage Weeds
• Using Apple Vision Pro to Scout Fields

This Week's Lineup:

• Deere Dealer Rolls Out Red Carpet for Autonomous Tractor Showcase
• Ohio Farmer Swaps Traditional Sprayers for High-Tech Drones
• How Tractor Technology is Evolving ‘Faster than Ever’
• Farmer’s Switch to Autonomy Saves $2 Million in Equipment Costs
• Upcoming Webinar Focuses on Electrical Weed Control