Home / Authors / Ian Gronau
Ian Gronau

Ian Gronau

Ian Gronau is a Contributing Editor for Lessiter Publications, with primary support responsibilities for Precision Farming Dealer, Strip-Till Strategies and Strip-Till Farmer Website. He is a graduate of Chicago’s Columbia College and has been preparing content for magazines, websites and newspapers since 2009, and has been recognized with several awards. Contact: igronau.ag@gmail.com 

Articles

ARTICLES

LP2_2157.jpg

AEF Compatibility Database to Lead Industry to True Plug-and-Play

Developers of the AEF compatibility database feel strongly that their resource’s applications will lead the farm equipment field to authentic plug-and-play functionality.
By Ian Gronau posted on May 20, 2015 | Posted in Equipment Compatibility
A searchable database of ISOBUS-certified components for farm equipment dealers has been accessible to manufacturers and dealers since its release at the SIMA Agribusiness Show this February in France. Still quite new to manufacturers, the database has yet to see widespread use, but that is likely to change.
Read More
Gellings.jpg
Dealer Development

Creative Clinic Strategies: Putting Farmers out Front

One farm equipment dealership finds that precision equipment clinics can have immediate sales benefits when attendees hear from their peers.
By Ian Gronau posted on May 6, 2015 | Posted in Dealer Development
Gellings Implement, a Case IH-New Holland dealership in Eden Wis., added precision farming to their single-location about 5 years ago. To help establish the dealership's new business, it began offering pre-season clinics to build a rapport with customers and build credibility.
Read More
Holland and Sons
Dealer Development

Relieving Planting Pressure with Farmer Roundtables

Intimate pre-season meetings allow Holland & Sons in Princeton, Ill., to proactively tackle precision problems and connect with customers.
By Ian Gronau posted on April 21, 2015 | Posted in Dealer Development
"We've been doing technology meetings for probably 10 years or better, but early on they were more sales-oriented meetings," says Pearson. "Now we do a lot more of the pre-season preparedness routines related to our field mapping program and things like that."
Read More
View All Articles by Ian Gronau

Top Articles

Current Issue

PFD-CoverContents_FE_0224.jpg

Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Videos

Precision Specialist Comes to the Rescue on First Day of Planting

Precision Specialist Comes to the Rescue on First Day of Planting

Go behind the scenes with Leo Johnson and his son, Patrick, as they plant corn into strips for the first time on their 1,000-acre farm in Clinton, Wis. Jason Pennycook, precision specialist for 9-store Case IH dealer Johnson Tractor, comes to the rescue with remote support when Patrick runs into a problem with the planter in the field.

View More
Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
View More