Monsanto describes itself as “a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality.” Best known for its development and marketing of advanced seed traits for pest and drought resistance, the fact is Monsanto is one of agriculture’s 800-pound gorillas.
Yes, it’s advanced technology. Yes, customers may find it confusing at first and may even be intimidated by it. And yes, it seems to be changing everyday. But there’s no secret formula or magic about selling it.
As we were pulling this issue of Precision Farming Dealer together, two of the items really jumped out in how wide ranging the efforts are in adapting to and adopting the rapidly emerging tools of precision farming.
Customers who are willing to communicate with their equipment dealers deserve to be heard because they’re your best source for product performance and service issues. Of course, these communications usually come in the form of compliments, complaints and/or “I wish …” or “This would work better if …”
If you’re selling, servicing or otherwise promoting the use of precision farming technologies to multi-generational farm operators — that is father-son producers — it would be a mistake to automatically assume that you should focus your efforts solely on the son.
We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.