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Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 


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Associated Equipment Distributors (AED) Summit News and Newsmakers

Zeroing in on “Ag Automated Intelligence,” in one of many educational sessions focusing on technology, Russ Green, consultant with MACKAYBEN and a member of the Machinery Advisors Consortium (MAC), reinforced the many benefits of incorporating artificial intelligence, or automated intelligence as he prefers to refer to it, for equipment dealers.
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9 AgriSync Alternatives Suggested by Dealers

While no one has a comprehensive alternative for AgriSync, dealers share what services they’re exploring to replace the ticketing service.

During roundtable discussions at the 2022 Precision Farming Dealer Summit, dealers who are losing AgriSync shared potential alternatives to AgriSync’s services.


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Precision Farming Dealer

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