With a personal and professional drive to collect, analyze and apply precision farming data, Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., has long sought a solution that provides valuable agronomic insight to farmers.

To explore their passion for agriculture, Kyle Schmit and two of his high school classmates founded Precision Point LLC, a precision farming product and services retailer in 2014 in Osmond, Neb. Collaborating with Farmers Business Network (FBN) this past March has taken their mission to help farmers do more with less and maximize precision practices on their operation to the next level.

Talking with a few precision dealers about their transition into agronomic services, one of them noted that this is actually where their business began. Almost 2 decades ago, the independent precision retailer opened his doors on the promise that the company could deliver mapping, soil sampling and field analysis services.

This “2015 Precision Farming Dealer Benchmark Study Results (3rd Edition)” eGuide details how you can expand and evolve your precision business, and it’s FREE!

As precision farming dealers, how do you organize/track customer orders for precision hardware involving multiple brands/product types for customers, and what can manufacturers do to make the process more efficient?