Lessiter Media's 3rd annual Precision Specialist Week (August 10-16, 2025), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible.
Behind every screen and sensor is a person — someone who knows their land, understands their crops and is ready to use the tools of precision agriculture to make every acre count. This is where we believe in people-powered precision agriculture.
The increase in connectivity means not only more GPS data points but more tractor performance data, farmers, equipment managers and trusted precision ag experts can monitor a tractor’s productivity to reduce risk of downtime while increasing productivity based on the field and tasks.
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., shares his perspective on the short-term and long-term outlook of autonomy and AI in agriculture. Born also gives his key takeaways from recent demos and identifies which technologies are offering the biggest ROI.
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., explains how the dealership’s approach to precision technology has changed in recent years.
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., gives us the scoop on how JDLink has been a game-changer not only for farmers, but dealers as well.
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., shares his perspective on the latest customer trends and explains why precision technology is becoming more widespread on smaller acreage farms.
Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan., reflects on the biggest changes he’s seen since he entered the precision farming world over a decade ago.
The latest Day in the Cab installment takes us to the northwest corner of Illinois, where precision specialist Dave Thompson holds down the fort for Johnson Tractor in the small town of Amboy — one of 11 locations for the Illinois and Wisconsin Case IH dealer.
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
I tagged along with the precision crew at John Deere dealer Riesterer and Schnell in eastern Wisconsin last week. Among the several takeaways from the visit, they told me there’s one precision tool in particular that’s really paying off for farmers right now.
DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
We leverage our years of experience and industry knowledge to deliver solutions that keep you moving forward. For more than 30 years, our team of entrepreneurs and technicians have focused on understanding the hurdles you face. Then we brainstorm possibilities. Whether it’s offering a replacement part, repairing parts that aren’t working or creating custom solutions for your challenge. We’re experts in ag equipment electronic parts and systems. But more importantly, we make connections to keep your operation moving forward.
Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.