Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., discusses his favorite part of the job, which includes making farmers’ lives easier with technology they’re initially skeptical about.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reveals the biggest thing standing in the way of more of his customers buying precision technology.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., checks in from the cab of his work truck on the way to a customer’s farm. Thompson reflects on a lightning-fast harvest season, discusses his sales and service responsibilities and shares what he’s hearing from customers regarding the latest precision technology trends.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., lets us tag along as he installs a sensor on a customer’s combine. Thompson describes the various aspects of his job, which comes with a high level of unpredictability day in and day out.

Dave Thompson, precision specialist with Case IH dealer Johnson Tractor in Amboy, Ill., reflects on his new role with the dealership after spending several years in the shop as a technician.

In honor of the 2nd annual Precision Specialist Week celebration, we collected these tributes from members of the ag community to recognize all of the hard work and dedication of those making today's precision farming systems possible.

Precision dealers from across the U.S. and Canada identified their top challenges and also shared how they plan to address them in 2024.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.

As Mark Vanderloop steps out of a Fendt 700 series tractor equipped with a Sabanto Steward autonomy kit, his customer, Jason, who runs a custom farming business, shares some thoughts about the technology.

Attendees will learn how these manufacturers are strategizing for an increasingly digital future, what to expect from the OEMs in the autonomy space, the precision business commonalities of OEMs' top performing dealerships and much more!