Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations

AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook 

Stotz Equipment embraces AI as a tool to boost efficiency & customer service across precision & data analytics departments

A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 

Tony Kramer breaks down how the John Deere Operations Center and SeedStar give vegetable farms real-time planter data to boost planter performance and reduce downtime. 

"The coming wave of new platforms and products that focus on regenerative agriculture and use of artificial intelligence tools require that companies update their data collection policies," says Todd Janzen in his latest blog.