It’s been a busy few months since our last print edition of this publication, with a flurry of company mergers and acquisitions that will surely influence the depth and delivery of precision farming product and services by dealers.
Accepting precision farming as a necessary evil is an approach that some farm equipment dealers take to justify their investment in a business they perceive to be only a complement to machinery sales.
While RTK correction services aren’t new to precision farming, Hoober Inc. has aggressively expanded its cellular network since 2009. Initially, the dealership test marketed a handful of pilot systems with progressive customers and today, has more than 200 active subscribers in 13 states.
Precision Farming Dealer interviewed Travis Green, Ag Leader northeast territory manager, Randy Davis, CNH Industrial precision field specialist and Stephen Mount, Capstan field marketing representative, to get their personal and professional observations on the 2016 Most Valuable Dealership, Hoober Inc.
For 9-store Case IH farm equipment dealer Hoober Inc., keeping customers up to date on the training necessary to use their current precision equipment and learn about new technology is an on-going process.
Tracking employee ROI, measuring the value of agronomic service offerings and strategizing on how to attract the next generation of precision specialists were conversational threads woven into the discussion at the first-ever Precision Farming Dealer Summit.
With more machinery coming equipped with technology from the factory, these three farm equipment dealers sought to evolve their precision business to include more sustainable revenue sources.
Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.
Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
Despite the decline in large farm equipment sales, the four precision ag dealers Precision Farming Dealer interviewed are still optimistic for the year to come. They discussed their dealerships’ training programs, how they’re creating a balance between hardware sales and service and what they expect to be the greatest opportunities for increased revenue in the year ahead, as well as any barriers that may stand in the way.
High-resolution imagery and data analysis contributed to a $20 per acre profit and timely fertilizer applications for strip-tillers Eric and Megan Wallendal.
The motor begins to hum and the propellers begin their increasingly rapid revolutions. A gentle upward tilt of the joystick by the owner and the rotocopter is airborne — slowly elevating as it drifts over a cornfield to capture hundreds of images that will be processed and analyzed.
During the last year, Grand Marsh, Wis., strip-tillers Eric and Megan Wallendal have researched and experimented with use of an Unmanned Aerial Vehicle system, primarily to track and treat in-season nutrient deficiencies. They share their lessons learned and return on investment with the system.
Keeping up on trends in agriculture is a goal for most dealers and farmers, and it may be even more important for those heavily involved in precision agriculture. Keeping this in mind, my business partner and son, Brent, and I were able to visit Europe this past fall.
Tracking employee ROI, measuring the value of agronomic service offerings and strategizing on how to attract the next generation of precision specialists were conversational threads woven into the discussion at the first-ever Precision Farming Dealer Summit.
Marc Yoder, Regional Director of Precision Ag for Hoober Inc., provides an overview of the dealership's mobile training trailer and discusses some of the benefits of the unique precision farming customer touchpoint.
For 9-store Case IH farm equipment dealer Hoober Inc., keeping customers up to date on the training necessary to use their current precision equipment and learn about new technology is an on-going process.
The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer. Riding along with Jason Pennycook, precision farming specialist with Johnson Tractor, it didn’t take long to realize he embodies the qualities and character of someone born to work in agriculture.
During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]
During the last year, Grand Marsh, Wis., strip-tillers Eric and Megan Wallendal have researched and experimented with use of an Unmanned Aerial Vehicle system, primarily to track and treat in-season nutrient deficiencies. They share their lessons learned and return on investment with the system.
Verdant Robotics showed off its new Sharpshooter at the FIRA Conference a few weeks ago. Dubbed the only robotic precision application system that aims before it shoots, Sharpshooter uses Bullseye Aim & Apply Technology.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.